(Above: Calvin Klein Supports International Women’s Day video, 2017)

The biggest little secret nowadays is the heart of Imaginal Labs mission and is the backbone of its initiatives and workshops: gender parity promises more for all.

In 2015, Rob and Carolyn were delighted to be the designers of that 2-day “secret meeting” that was sponsored by Sundance and Women in Film LA to figure out the path to gender parity in Hollywood with a goal of getting more women behind the camera.  

Imaginal Labs’ workshop board from 2015 “secret meeting.”

“The road to gender parity, particularly in the incestuous and tangled ecosystem which is Hollywood, was never going to be a straight line. However, a good design that rallies leaders is a great start,” Carolyn Buck Luce recently commented.  

We were delighted to see that, eighteen months later, the ReFrame Campaign was launched. http://www.hollywoodreporter.com/news/frame-campaign-will-tackle-gender-inequality-hollywood-977555  

As reported in the Hollywood Reporter, 50 Hollywood leaders and influencers, including studio heads, agency partners, senior network executives, talent and guild representatives have come together with Women In Film and Sundance Institute to create a formal action plan to further gender parity in the media industry.

THE REFRAME AMBASSADORS: Adriana Alberghetti, Kimberly Peirce, Gabrielle Carteris, Paul Feig, Keri Putnam, Hannah Minghella, Cathy Schulman, Stephanie Allain, Victoria Alonso, Gigi Pritzker, Zanne Devine, Franklin Leonard, Glen Mazzara, Nina Jacobson, Maria Bello, Michael De Luca (Photographed By Austin Hargrave, courtesy of Hollywood Reporter)